40th Anniversary Celebrations of Hot Wheels

HOT WHEELS Kicks Off 40th Anniversary With Diamond-Encrusted Car At N. Y. Toy Fair Year-Long Celebration of Activities byHWC Press 02-15-08 heated up Wheels today announced its year-long plans to hold back the brands 40-year inheritance at the 105th American International Toy Fair. Anniversary activities were kicked off with the unveiling of a custom jeweled 164-scale heated Wheels motorcar, designed by celebrity jeweler Jason of Beverly Hills.This one-of-a-kind car, the most dearly-won in Hot Wheels history, was made to commemorate the production of the four-billionth Hot Wheels vehicle. The diamonds on the custom-made jeweled car, value at $140,000, total more than 2,700 and weigh nearly 23 carats. The car is cast in 18-karat unobjectionable gold, while the majority of the vehicle is detailed with micro pave-set brilliant blue diamonds, mimicking Hot Wheels Spectraflame blue paint. at a lower place the functional hood, the engine show baptistrys additional micro pave-set w hite and black diamonds.The Hot Wheels flame logo plunge on the underbelly of the car is lined with white and black diamonds. Red rubies are set as the tail lights, while black diamonds and red enamel create the Red Line wheels. The custom-made case that houses the jewel-encrusted vehicle also holds 40 individual white diamonds, signifying distributively year in the legacy of the Hot Wheels brand. Collaborating with Mattel on the jeweled Hot Wheels car was a dream project for me, said Jason Arasheben, president chief executive officer of Jason of Beverly Hills. The car is truly spectacular and will be a brilliant addition to anyones collection. The vehicle was unveiled by multi-platinum recording artist and car enthusiast Nick Lachey, who grew up playing with the formed car line. In late 2008, this unique Hot Wheels vehicle will be auctioned off to take in Lacheys charity of choice. Since its introduction, Hot Wheels has revolutionized boys toys and inspired automotive trend s, said Tim Kilpin, general manager and senior vice president, Boys and Entertainment, Mattel Brands. The historical ctivities we stupefy planned are a fitting tribute to the brands heritage and will allow us, and our fans, to celebrate this milestone year in true Hot Wheels style. In 2008, Hot Wheels will honor the partners that have helped make the brand successful and will take to the road to celebrate the brands heritage with its faithful fans. These activities accept Hot Wheels Designers Challenge For the first time in its history, Mattel went outside of its in-house design team to seek bare-ass car designs and to honor the automotive partners that attributed to the success of Hot Wheels cars over the years.Car designers from Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi designed their stochastic variable of a Hot Wheels concept car based on the brands attributes of speed, power, performance and attitude. Each submitted design was created in a 15-scale model an d unveiled this past October at the 2007 Specialty Equipment Market Association (SEMA) generate in Las Vegas. In late March the 164-scale versions will be available at retailers across the country as part of the Designers Challenge product line. Ive been involved in multi-million dollar concept car designs but not everyone can relate to these kinds of projects, said Amaury Diaz Serrano, creative designer, General Motors. But, everyone can relate to a Hot Wheels. Regardless of age, race or background, everyone has fond memories of playing with them. To be able to design for Hot Wheels is the closest I will ever get to winning an Oscar. Hot Wheels Cross-Country Road sex This summer, fans across the country will be invited to celebrate the 40th anniversary as Hot Wheels travels channel 40 to bring together automotive enthusiasts of all ages.Kicking off at Mattels headquarters in El Segundo in mid-August, the road trip will make stops at the Bonneville Salt Flats in universal time Speed, KS Indianapolis and Detroit, before culminating in a grand finale celebration on September 5 in Watkins Glen, NY home to American road racing. There, Hot Wheels will partner with the Grand Prix Festival of Watkins Glen to enter in the annual celebratory kick-off event honoring the history of the t declare and race track. At each road trip stop, Hot Wheels will host a free event that will be open to the public.Each event will feature life-size Hot Wheels cars, kiosks where people can create their own custom Hot Wheels drivers license, family-friendly activities, and the opportunity to receive a commemorative 164-scale Hot Wheels car created oddly for each stop, available in limited quantities. 40 years. Four billion cars. It is a year of kindle milestones for Hot Wheels, said Geoff Walker, vice president, Wheels Marketing, Mattel Brands. We just cant wait to get on the road to celebrate with the millions that package the Hot Wheels passion.