Business plan Case Study Example | Topics and Well Written Essays - 2500 words

Business plan - Case Study Examplehopes to be a competitive victory in providing election exercise environments.Shapes has a mission To be the foremost leader in alternative exercise and personal therapy, providing a combination of in-house exercise equipment for the heavy-set or health-conscious consumer who does not necessarily enjoy running(a) out in large gym environments. Shapes recognizes that large competing gyms can be intimidating to consumers with average to heavy-set torso frames, especially when comparing to more developed customers with better physiques, on that pointfore Shapes is the solution. Shapes will provide in-house massage therapy from a reputable and qualified massage therapist, offering everything from aromatherapy to deep penetrating massage treatments. Shapes also provides a classification of exercise equipment, on an hourly or monthly membership basis, thus giving consumers options and flexibility in the ability to schedule exercise or conduct spontan eous, walk-in use of Shapes equipment.Shapes will be a local success due to the limited volume of competition specializing in alternative exercise and therapy. Additionally, there is a growing trend in consumer behavior toward healthy eating and exercise as distinguish of a balanced lifestyle habit, therefore making our desired target markets more dedicated and center toward exercise. Shapes is a relatively low cost model, in terms of operating expenses, therefore the majority of sales are retained as profit.Growth rate in this industry is quite favorable as consumers of many different demographics have become commissioned on employ exercise as a means to enhance lifestyle and personal health. These trends are noticeable in the national business focus reducing saturated fats and offerings of healthier food options, and Shapes can capitalize on these social trends by using innovative marketing to appeal to this new lifestyle focus. Curves, a like competitor on this market, has lay down massive success with their